Private Label Rights: How to Use the Content

Private Label Rights(PLR) products generally provide you the right to make them your own. That’s the intent of “private label.” You can claim authorship. You can use the content in any way allowed within the licensing for the content.

That’s one of the reasons it’s important to read and save a copy of the license for each site from which you purchase content. Each site owner offers different rights. So while one person allows you to use the content as is, another requires that you rewrite it before adding your name. One person may encourage you to use the content in pieces on multiple sites – another only allows you to create an ebook with the content. So read the license carefully before you buy a PLR product.

So how do you use PLR content?

Many people take the articles and add them to content sites or content blogs, adding Adsense in order to generate click revenue. Public Speaker Online is an example of this type of site.

Others take the original articles and “spin” them into 10 different versions of the articles, then post them on content sites and blogs. Spinning is generally done with software, either on your desktop or online. Private Label Rights Integrator is an example of this type of software.

This “spinning” keeps them from having “duplicate content” on their sites, which is a concern many people have, thinking the search engines will punish them for it with poor rankings. (Editor’s note: Not all marketers agree with the duplicate content issue. I, for one, do not believe the search engines are concerned that the same article appears on multiple sites – or they would not support news sites with the same press release on every site.)

With some PLR content owners create ebooks or special reports. A site such as Nicheology is set up to supply you with two new ebooks every month. However, you are free to break up the content into artciles or use the content on sites and blogs.

If you prefer audio, you could read the content and create audio articles or audio books for sale or for free online.

PLR content offers an unlimited number of uses – it all depends on your creativity, your ambition and the license for the content.