One of the criticisms of Twitter and other social media sites is that they consume a lot of time. Yes – they do, if you let them. But when you work them with a plan, you can reap the benefits while controlling the time you spend on this marketing activity.

Here’s the 10/10 plan you can work into any busy schedule. It uses 10 steps and 10 minutes at a time – hence, the 10/10 plan.

1. Have a purpose to using Twitter. Sure, it can be a personal tool. But if you’re reading this you are most likely a marketer – and you want to use Twitter as Read More→