Have you heard the saying that the “Money is in the List”?

If you’ve been online for any time, you have. But the challenges of building a list are growing daily – spam filters, bogus email addresses, white-listing – and the list goes one!

But one fact is clear -

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In early January, 2006 I had the privilege of spending 8 days on a cruise ship with a group of fellow Internet Marketers. 8 days to talk about business online – the present, the future, the trends. Among that group was Mike Filsaime. And at the time, Mike was getting ready to launch Butterfly Marketing. It was great listening to Mike’s plans – and seeing his vision of the future.

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