A Strategy is defined as “a plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result; an elaborate and systematic plan of action”

A Tactic is “a plan, procedure, or expedient for promoting a desired end or result.”

Just think of it this way. The strategy is the BIG plan to achieve the BIG goal. The tactics are the little how-to’s you use to get there.

While you may often change tactics as you pursue your goals, you generally choose a specific strategy and stick with it. Generals think in strategies; field soldiers execute tactics.

So what does this have to do with your business?

You are the general of your business. You are the one who decides on the strategies your business will use to achieve your goals. For example, affiliate marketing may be one of the strategies you use to achieve your revenue goals. A tactic may be using pay-per-click ads to drive traffic to the products you are promoting.

Here’s another example. Your strategy may be to sell a low-end product to generate leads. Your tactic could be using the 7 dollar system to do it.

Since strategy dictates the direction of your business and the tactics you use, you rarely want to change your strategy. That’s why I’m really curious about the upcoming webinar on Wednesday, October 29th.

In a recent email I got, Armand said he was going to reveal a change in his strategy. Knowing him, this is not a spur-of-the-moment decision. He takes his strategy very seriously because he’s made so much money using it!

Plus, I’m in a private discussion group with him – and he’s been conspicously absent for the past week. That’s always a sign he’s working on something BIG.

I hope you’re planning to join me on the Wednesday webinar to see what he’s been up to. You just need to register to get access.

See you on the call!
 

Enjoyed seeing subscribers Lee Little and Dan Locke here!

“I believe a blog is the starting cornerstone to a successful online business, Blogs are easy to create and easy to edit. They give you a platform from which you can start your marketing efforts,” said Dr. Cates recently. “Plus, search engines love blogs. There’s no faster way to get a quick ranking than to post a keyword-rich blog entry.”

Webinar participants will learn to set up and optimize their blog quickly and easily. In addition, when they register they get a month’s membership to the Online Success Incubator, where they will find the videos for each step of the process.

Dr. Jeanette Cates is an Internet strategist who works with small business owners to help them leverage their expertise into Online Success. Her reputation for explaining technical topics in an easy-to-understand manner has earned her the title of The Technology Tamer.

To register for the webinar, go to Online Success Seminar.

This is the power of announcements. IMNewsWatch receives a feed from my blog. They then take my announcements and reword them into their announcement – and Google picks them up every time. My thanks to IMNewsWatch!

If you’re in the Internet Marketing market, I strongly recommend you submit your media releases to IMNewsWatch. They regularly put you on the front page of Google!

And while my blog post appears on page 2 of Google for “optin page” (not too shabby in less than 24 hours), nothing beats the front page above the fold.

Creator and Host Joel Comm has done a masterful job of producing a quality program, with all the intrigue of a network reality show…

You have the “couch” interviews where players disch one another just for the camera.

You have the team dynamics, with team members loving and hating one another, while working on Internet-based challenges.

You have the “quick challenge” where one player can earn immunity for the next challenge.

And instead of the ax falling quickly on players, they are sent to the “sandbox” – a holding tank where they can continue to learn, but not actively participate.

And finally you have quality instruction from the best Internet marketers today – each addressing a topic that contributes to the participants’ knowledge – as well as the viewers’.

This is so real and so television-like, you even have commercials and sponsors (although they’re not at all intrusive).

You owe it to yourself to watch at least the latest episode. If you’re not hooked – I’ll be surprised!

Tune in today

 

Dr. Cates’ guest will be Mark Widawer, noted Traffic Conversion Specialist and a Google Adwords Qualified professional. He specializes in creating effective landing pages to convert more traffic to customers and prospects, thus saving time and advertising dollars.

“Two of the biggest problems online businesses have are getting more traffic – then converting that traffic into business,” said Dr. Cates in a recent interview. “I wanted to bring THE expert in this area to this webinar, so that attendees can get six quick steps to creating more effective landing pages.”

A webinar is an online presentation. Participants call into a telephone line while looking at a specific URL in their browsers. So they both see and hear the presentation.

Dr. Jeanette Cates is an Internet strategist who works with consultants and other experts to leverage their expertise into Online Success. She is an expert webinar host and a professional speaker in the entrepreneurial market. She is the author of Online Success Tactics: 101 Ways to Build Your Small Business and the Founder and CEO of TechTamers.

TechTamers is a consulting and training firm based in Austin, Texas. With a focus on entrepreneurs TechTamers has been serving the Internet business community since 1997.

But she took it a step further – and set up a radio show. Then one show was not enough. Instead, she hosts several successful Internet Radio shows.

Her guest lists read like a who’s who of great speakers, authors, actors, and other notables in their fields. And she’s finally agreed to share her knowledge with others who want to start an Internet Radio show!
http://TamerTips.com/InternetRadio/

She calls the course kitchen table radio – because that’s how easy it is to do.

The course starts Monday, July 23, so hurry. And be sure to tell her “Jeanette sent me!”

 

I loved what I heard. And I knew then what I wanted. And that was only three years ago!

You see I was sitting in the audience that year – and I wanted to be on the stage. So I set a goal to be a speaker at the Internet Marketing Superconference.

And ta-da! I’ll be one of the speakers at this year’s Superconference! That’s why I want you to come and celebrate with me. But more about that later…

The SuperConference is one of my favorite conferences. I went to my first one in 2002 and was blown away. Great speakers, excellent networking. A real “family” feel to the event.

Now you’ve heard me say good things about other conferences. So the question is – how is the Superconference any different?

• First, it was THE first of the Internet marketing conferences. In fact, this is the 9th year for the Superconference. So you know it has to be successful or it wouldn’t keep happening.
• Second, it’s more technical than the others. Carl Galetti, the man who owns and operates the Superconference, invites speakers who have new tools and techniques. In fact, he often adds people at the last minute – just because they are releasing a new tool.
• Virtually every “guru” you’ve seen online has spoken at the Superconference. And here’s an inside secret…
• This is the Launching Ground for most of the coming products. I’ve heard about products and techniques here – months before the general public knows about them. In fact, as a result of being at the Superconference, you may have several opportunities to be in the beta testing group for releases you’ll see in the Fall.
• Now the Superconference is not the biggest conference. That’s one of the things that makes it unique. You’ll be sitting next to one of the people you’ve only read about. And until he or she introduces himself, you won’t even know it!
• Plus, because everyone knows that the Superconference is happening – there are often “unannounced” dignitaries – who just drop by for a day or two while they’re in Vegas.

Truly, this is not an event to be missed.

So here’s the deal. I’ve managed to wait till the last minute to tell you about it – and I feel badly about that. So I want to offer you a gift when you use the link below.

The room reservation block expires on Monday, May 21 at 11:00 am Pacific. If you register by then, I’ll give you $300 toward the cost of your room, at the end of the conference. PLUS, we’ll set up an hour of consulting that you and I do after the conference. That’s another $250 value.

Total bonuses – $550!

I really want you to be there – to experience the excitement and the learning and the networking. And to take your business to the next level!

Join me in Las Vegas June 21-25.

No, not that I’m such a great copywriter I can “sell” anyone something that quickly (we all know better!) But that people around the world can get an email, read a web page, and process an order that quickly.

We take it for granted nowadays. But sometimes it’s fun to just step back and say “WOW!” that was Fast!

And to the first person who registered for the eBook Expo from my link – thank you! I don’t get the list of who will be on the calls – but I’ll be talking to you!

 

Starting Monday, May 7 you can listen in on the preview calls leading up to the Virtual eBook Expo. It’s the first of its kind – and you’ll want to tap into the great lineup of speakers – all talking about ebooks – and how to sell more of them!

Now I know I’m late in getting this notice to you, so I want to make it up to you.

First, click on this link and register for the preview calls.

Next, get all the details on the Virtual eBook Expo. There are some really great bonuses for early registration. So it’s definitely worth your while to spend 10 minutes today to see if this is for you.

And when you register today, you can use this special VIP Code that is going to save you 30%+ on registration.

VIP Code: WRE416
And did I mention that I’ll be one of the eBook Expo speakers?? Well, I am! And I’ll be talking about Teleseminars – and how to use them to market your ebooks. Plus how to turn your ebook into an information empire – all starting with Teleseminars!

So get over to this site and take advantage of the special early bird bonuses.