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When Do You Change Business Strategy?
By Jeanette Cates | October 28, 2008
For most people there is a lot of confusion between strategy and tactics. In conversation we often use the terms interchangeably. But let’s be clear about the differences (from Dictionary.com)
A Strategy is defined as “a plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result; an elaborate and systematic plan of action”
A Tactic is “a plan, procedure, or expedient for promoting a desired end or result.”
Just think of it this way. The strategy is the BIG plan to achieve the BIG goal. The tactics are the little how-to’s you use to get there.
While you may often change tactics as you pursue your goals, you generally choose a specific strategy and stick with it. Generals think in strategies; field soldiers execute tactics.
So what does this have to do with your business?
You are the general of your business. You are the one who decides on the strategies your business will use to achieve your goals. For example, affiliate marketing may be one of the strategies you use to achieve your revenue goals. A tactic may be using pay-per-click ads to drive traffic to the products you are promoting.
Here’s another example. Your strategy may be to sell a low-end product to generate leads. Your tactic could be using the 7 dollar system to do it.
Since strategy dictates the direction of your business and the tactics you use, you rarely want to change your strategy. That’s why I’m really curious about the upcoming webinar on Wednesday, October 29th.
In a recent email I got, Armand said he was going to reveal a change in his strategy. Knowing him, this is not a spur-of-the-moment decision. He takes his strategy very seriously because he’s made so much money using it!
Plus, I’m in a private discussion group with him – and he’s been conspicously absent for the past week. That’s always a sign he’s working on something BIG.
I hope you’re planning to join me on the Wednesday webinar to see what he’s been up to. You just need to register to get access.
See you on the call!
Topics: Events, Online Business |