Massive Action Defined

How many times have you heard someone tell you (in a seminar or an ebook) to “Take Massive Action.” But what IS Massive Action – and how do you know when you’re taking it? How do you plan for it?

I recently saw a great example of massive action at Robert Plank’s blog. It’s well worth reading in its entirety, but here are the highlights. In one month, he

• changed his sales process to double his sales conversion rate.
• wrote 7 articles per day for 2 weeks – total of 99 articles
• created 99 Powerpoint presentations of the content in the articles
• recorded 99 videos with call to action
• loaded all of the articles in an article site
• loaded all of the videos into a video distribution service
• put all of the distribution on autopilot.

Now THAT’S Massive Action!

Two things struck me as I read his narrative – he was willing to work hard and he repeated the same process. So with those two elements, let’s look at how you can take Massive Action in your business.

First, recognize that action requires work. And work requires time. This is the time to record your TV shows and explain to the family that you’ll be working nights and weekends for the next two weeks.

If you spend just 3 hours per night and 12 hours over the weekend for the next two weeks, you’ll buy yourself 27 hours per week – or a total of 54 hours!

Next, decide on the action you want to take. If you need to finish a product, list everything you need to do to finish it. Then get started! Don’t spend over an hour on the list – you’re here to take action, not make a list.

If you need to market an existing product or build a list of subscribers, decide on just 2 or 3 tactics you’re going to use. Robert chose articles and video articles because they are easy, inexpensive, and create backlinks to your sites.

You may choose Pay-per-click ads and teleseminar or articles and blog posts. Or any other combination of tactics.

Regardless of your choices, spend no more than six hours learning to use them. No single tactic should take more than 3 hours to learn. You’re not trying to be an expert – you’re just trying to use it. Then Get to Work!

So the next time someone tells you to “Take Massive Action” not only will you know what they’re talking about but you’ll also be able to give your own example. Get started now.