Why Webinars Make Sense For Your Business

A webinar in an online presentation. Your attendees listen on their telephone while they watch their computer screens. It gives the same quality of information as if they were sitting in an auditorium listening to you and watching the large screen up front.

As a business owner, webinars make a lot of sense. There are three major benefits you get when you present your information as a webinar.

1. Webinars provide a familiar learning method. All through college and into professional conferences, the attendees sit and listen to the speaker, watching the slides or demonstration on the screen. If you’ve had any presentation experience, this feels very familiar to you. You are able to carry it off with the same professionalism you would a live face-to-face presentation.  And attendees give you the same attention and respect they give to the “big name” conference presenters.

2. Webinars provide a rich participation environment. Depending on your purpose, you can provide

• the ability for attendees to ask you questions during the presentation
• live chat among the participants
• polls that let you know where they are and keep them focused on the screen.

Likewise, you can provide handouts before the presentation. You can invite other speakers and even hand them the mouse so that they can control the screen for a while. In effect, it’s the closest thing to being in an interactive, face-to-face environment.

3. Webinars provide a higher perceived value than any other live presentation mode. While teleseminars are still an excellent choice for some presentations, people just perceive that a webinar, with its richer communication environment and the video recording, is worth more.

That means you can not only charge more for the original presentation, but you can also charge more for the resulting product. In the long run you can easily double or triple your revenue by presenting via a webinar versus a teleseminar.

While webinars provide the richest communication with your prospects and clients, they are not the easiest presentation to set up. Whereas with a teleseminar you can just get on the telephone and start talking, a webinar takes more preparation and planning.

The wise business owner will get at least basic training before offering their first webinar. It will be worth it to your bottom line.

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Dr. Jeanette Cates is an Internet strategist who works with online business owners. She is a webinar expert and creator of How To Host Your First Webinar This Week. In 90 minutes you will get all of the details you need to profit from webinars.